The following link is to a youtube posting of the video Rob Fieldhouse (creative director for True Edge Consulting) created for our November third event. This video was shown on the enormous screen behind Javier as he played the song he's dedicated to LiveFeed, Night In Cusco.

http://www.youtube.com/watch?v=Rj_FDWK4qgc

Enjoy,
Tom

Check out the following write up about the event (Thanks Kristin):

LiveFeed Rocks The House

New Non-Profit Organization dedicated to feeding the local hungry holds inaugural event.

Well-known St. Louis musical artist. Popular new venue. A crowd ready to rock and roll. A Saturday night. When you find yourself in the presence of all these elements, chances are good for a fun evening. But what if it were more? What if your night out actually affected the local community? What if you, in pursuit of weekend happiness, stumbled upon something greater?

I stumbled upon something greater six months ago. LiveFeed, a simple idea built on a simple concept. People are hungry. Resources are plentiful but allocation of those resources uneven. As a result, many people live hungry every single day. No extra helpings. No afternoon snacks. No choice. Of course, many organizations exist to help alleviate the hunger. Operation Food Search, a local food bank, distributes over 1 million pounds of perishable and non-perishable food and household items, every month, free of charge, to food pantries and soup kitchens who offer emergency hunger-relief. Much of this food comes from the generous support of local individuals and corporations through personal donations and community food drives.

Unfortunately, the size and frequency of donations can be unpredictable, and at times during the year, donations drop significantly. LiveFeed was created to attack this part of the problem head on. Their goal is to sustain local food pantries by supplying a consistent, reliable inflow of food and non-perishable items to the organizations that are combating hunger every day. How will they do it? Concerts. Music. Fun. And most importantly, you—the fans.

So let me go back to the beginning: Well-known St. Louis musical artist. Popular new venue. A crowd ready to rock and roll. A Saturday night. Sounds like the making of a good night on the town, right? Now let me be a bit more detailed: Javier Mendoza and his band. The Old Rock House. A crowd of socially minded, music-loving, St. Louisans. Saturday, November 3rd. Something greater? Absolutely—specifically, the inaugural LiveFeed event. The coming out party, if you will. It’s nice to meet you.

The night was casual—like many of my Saturday nights, and I’m sure, many of yours. What made it different was subtle yet huge (a bit oxymoronic, but true). I paid my cover, received my wristband, walked through the door, and grabbed a table as near the stage as possible. To my left, a small table adorned with the LiveFeed logo, selling Javier’s CDs and providing information to interested parties. At the front of the house, Javier and his band, on stage, churning out tune after tune. All around me, people talking about this and that and the other—and LiveFeed. “Cool idea,” said one. Cool, indeed. And easy. One dollar from every ticket that night went directly to LiveFeed, which goes directly to feeding the hungry. That subtly huge difference? My night out fed people desperate for something to eat.

A particularly poignant moment came during Javier’s performance of “Night in Cusco”—the song that Javier, as the founding artist, has touchingly dedicated to LiveFeed and its efforts. During the song, behind Javier and his band, a video ran. Simple in composition, powerful in message, the images shown in rapid succession—our neighbors, our community, our friends—hungry and reliant on the food that is funneled through organizations like Operation Food Search on a daily basis. One-hundred thousand strong—they are St. Louis’s hungry.

Saturday night, the first of many LiveFeed events, was for them.

Visit http://www.livefeed.org for more information and upcoming events.

Labels: LiveFeed, November 3rd